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Are These Internet Marketing Ebooks Hogwash?
Internet Marketing as we all know it is pretty crowded with
funny people making lots of huge bombastic claims over their
nonsense crappy books and stuff. You might have come across
ebooks making claims like "how to make $XXX in 2 weeks"...
Case In Point: What You Need To Know About Link Popularity
by Karon Thackston © 2003 http://www.copywritingcourse.com Link popularity. The term has flooded the ‘Net over the last year, and everybody is in a buzz trying to build link popularity for their sites. But do we really understand what link...
ENERGIZE YOUR SALES COPY TO INCREASE YOUR SALES
Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can apply to energize your sales copy -- and increase your sales ...
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a...
Review: Words That Sell
by Karon Thackston © 2005
http://www.copywritingcourse.com/wordswork.html
It's the Golden Rule of copywriting. "Know your target audience." It is impossible to persuade someone you know nothing about to take any type of action. But the question...
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What’s Wrong With Proofreading?
More Tips For New Writers (Part III)
Writing for your home based business just as important as any other kind of business writing. When you have an online business, you will be judged by the quality of your emails, advertisements, articles etc as well as by the textual content of your website.
I recently read an article in which the author encouraged people to write articles in order to promote their home based internet business. The writer of this article was of the opinion that punctuation, spelling etc, were not particularly important. His advice was to give your article a quick once-over with your PC’s spellchecker and then submit it without spending too much time on it or worrying unduly about the finer details. To him, the important thing was that you should write whether or not you had reached the appropriate educational standard to be able to write correctly.
In an effort to keep up with modern trends, I considered this premise and attempted to embrace it. Maybe I am totally old-fashioned but, I couldn’t do it. I simply cannot accept this idea that we should treat business writing as a casual pastime, where articles are to be carelessly and quickly executed because they are of limited importance. Of course I believe that people should be free to express themselves in writing even if they lack formal education but I don’t believe we are helping them or ourselves by lowering our standards.
Although I applaud him for encouraging people to write, I simply cannot agree with this author’s notion that correct grammar and punctuation are unimportant. Even slightly faulty grammar can render a written work incomprehensible. The phrase "Content is king" is overused nowadays. Although content is often high in a list of important elements, I cannot agree that content alone will make up for poor craftsmanship when it comes to writing. Offering slapdash work is an insult to the reader; the implication is that the reader either will not know any better, or is not sufficiently important to bother about. I would like to make it clear that I am not referring to the unfortunate
mistake that slips through the proofreading net. There is nobody on this planet who has never made a mistake. Publishing an error takes a bit of living down but the only sure way of avoiding mistakes is by doing absolutely nothing. The thing that offends me is the "doesn’t matter", "It’ll do" sloppy attitude.
I have seen emails and web pages written by people for whom English is obviously not their first language. While I greatly admire these people for learning a second language to a standard where they can write it fluently (not something I can do), I cannot overlook the errors. Some made me laugh whilst others were embarrassing. Publication of these errors could, with proper editing, have been avoided without losing the fresh content and individuality of the writing. Proofreading, copywriting and editing services are not hard to find, they are widely advertised on the Internet. A little money spent on these services can make a life or death difference to an email campaign or website.
Although I try to make allowances, be more modern in outlook, take a more relaxed attitude, and so on, I keep coming back to the fact that writing is about communication. In order to communicate effectively, writing must be performed correctly and there is nothing wrong in employing a professional to add the final polish.
If all else fails, I will rely on the old adage that if a job is worth doing, it is worth doing well.
About the author:
Elaine Currie, BA (Hons), is a writer and internet marketer. She came to the internet after a 25 year career at a London law firm, seeking a new career path. Knowing only that she wanted the opportunity to spend more time writing and to be her own boss, Elaine discovered the concept of the "pluginprofitsite" (details can be seen at http://www.huntingvenus.com/pips.htmland at Elaine‘s website http://www.huntingvenus.com).
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