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A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication?
Try the children's bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly
50 years with titles such as The Cat in the Hat , Hop
on Pop and Green Eggs and...
Creative Website Copywriting - Why It Impresses Both Customers and Search Engines
The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it?
Not necessarily. You see, as well as being...
Features vs. Benefits - The Mystery Revealed
This article may be reprinted provided the resource box's, Web address's and copyright information remain. Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up in short order. Everyone...
“Super Adjectives” Boost the Power of Your Copy
By Karon Thackston © 2004 http://www.learn-copywriting.com Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are...
Winning The Customer Through Weakness
There is a saying in my country that goes something like this: "A fisherman never says that his fish is bad!" But should he if he wants to make more sales? "Hype" has become a word that many online marketers are shying away from. Yet each person...
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Sure-Fire Copywriting Tips
As you know, good sales copy is critical to your success
online. Although it's not something that you can learn
overnight, here are a few pointers to increase your
response rates ...
__1. Focus on benefits, not on features.
For example, the specialty pet bed you're selling might
have a durable polar fleece lining. That's a feature. The
benefit is that it will keep your pet warm, snuggly, and
happy on cold nights. Another benefit would be that it
saves you money because it can withstand considerable
wear & tear from your bouncy pet.
__2. Focus on your customer - not yourself.
Who can resist a conversation about themselves? ;-)
Prospective customers want to hear about how your product
is going to help or benefit them personally.
__3. Use emotionally-charged action verbs where appropriate.
Strong words that evoke images and emotions are great at
getting a prospect to respond to your ad. Words like "smash"
are examples of action verbs.
__4. Be ruthless - edit out all unnecessary text.
You want a tightly-focused sales letter that leads your
prospect to complete one action. That could be signing up
for your newsletter, filling out a form, or ordering a
product. Don't try to sell everything within your sales
letter; concentrate on getting your prospect to do just
*one* thing.
__5. Forget the hype; don't mislead or misrepresent.
Be honest about what
your product can offer. Misleading
claims will only result in dissatisfied customers and an
increase in refund requests. Not to mention the damage
that can be done by word-of-mouth ...!
__6. Go easy on the CAPS and exclamation marks.
You have probably seen too many ads that look like,
!!! MAKE $10000 A MONTH WORKING FROM HOME IN YOUR UNDERWEAR!!! EASY JOB, NO SELLING! I MADE $400 YESTERDAY
WITH ONLY 3 MINUTES OF WORK! REPLY NOW TO GET THIS LIFE-
CHANGING INFORMATION!
It looks unprofessional, even downright scammy. Use CAPS or
the occasional single exclamation mark for emphasis. Just
don't overdo it!
__7. Use fresh, original ads.
Yup, that means you have to write 'em! Seeing the same
tired old ad, day in and day out, decreases its response
rate dramatically.
__8. Include a "call to action".
Never assume that your prospect knows what to do next. Tell
them what you want them to do - how to order, email you,
visit your website, whatever it is you want them to do.
About the Author
Angela is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. She offers
a 'no hype, no bull' approach to building a profitable
Internet business. Every issue is packed with helpful
tips and useful tools, specially selected to fit a
beginner's shoestring budget. Visit her online today
at http://onlinebusinessbasics.com/begin.html
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