|
|
|
35% Revenue Increase… from Your Website!
35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!
Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published...
Can You Really Make A Fortune Off Of Reprint Rights?
Copyright 2004 Willie Crawford Visit Ebay or any of ten thousand other websites and you'll see people offering reprint rights everywhere. They all tell you that with their great reprint rights you'll be in business instantly with "your own...
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to....
Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then....
The No. 1 Ecommerce Solution Tip For You
The number one ecommerce solution you need to be a success on the Web is learning to write for the internet. You will be able to capture your visitors attention and hold it, otherwise it's click and off to another site.
You need to be able to put...
|
|
| |
|
|
|
|
“Super Adjectives” Boost the Power of Your Copy
By Karon Thackston © 2004
http://www.learn-copywriting.com
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.
Look at these examples to see what I mean:
Before
Great Top for Hot Summer Days
When it’s hot outside, this top will help keep you cool. Made of cool nylon, you’ll love how it sheds moisture. Available in four pastel colors.
After
Perfect Tank Top for Hot Summer Days
When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you’ll love how it sheds moisture. Available in four spring-fresh colors.
See the difference? The latter paints a more vivid picture of the tank top than the former.
Try this…
Before
The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level – and dress your home for any occasion.
After
The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level – and exceptionally dress your home for any occasion.
What’s the difference? Why are the “afters” so much more powerful than the “befores”? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives aren’t the answer.
You need Super Adjectives to entice your readers. For example, instead of just “cool nylon,” we say “breathable nylon.” The colors aren’t just “pastel colors,” they are “spring-fresh” colors. When you read that, you begin to envision what the colors look like. They aren’t deep, dark colors. They are delicate shades found during the springtime.
Instead of saying “a unique selection,” we said “a distinctive selection.” Rather than “quality craftsmanship,” it’s “expert craftsmanship.” Not just “dependable performance,” but “whisper-quiet performance.”
Where do you find these Super Adjectives? They are all over the place! Here’s a short list. You can also visit free sites like http://www.thesaurus.com for more.
Adjectives vs. Super Adjectives
·Appealing – attractive, alluring, fascinating
·Best – excellent, unsurpassed, paramount
·Cool – trendy, fashionable, hip
·Different – unusual, exclusive, special
·Easy – effortless, trouble-free, user-friendly
·Fabulous – tremendous, magnificent, remarkable
·Handy – functional, ideal, well-suited
·Improved – enhanced, superior, refined
·Leading – first-rate, top-notch, supreme
·Mouthwatering – tasty, savory, succulent
·New – innovative, fresh, inventive
·Powerful – forceful, persuasive, compelling
·Reliable – dependable, steadfast, trustworthy
·Safe – secure, fully guarded, guaranteed
·Unique – distinctive, rare, matchless
·Vivid – vibrant, brilliant, stunning
·Wonderful – magnificent, amazing, astonishing
Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales.
About the Author
Tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available
|
|
|
|
|
|