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A Copywriter Never Mumbles – and Other Principles of Effective Ad Copy
H.L. Mencken, the author, jounalist and social critic observed that most people "write badly because they cannot think clearly." And the reason they cannot think clearly, he went on, is that "they lack the brains." Putting aside H.L.'s cricisim...
How to Stop Leaving Money on the Table and Get Paid Your Worth -- Every Time!
In this Special Report you'll learn how to negotiate more
effectively so you can add hundreds of dollars -- or even
thousands -- to your income this year.
Most freelancers hate to negotiate. Some are even so bad at the
money end that they...
Press Releases Can Increase Search Engine Positioning
by Karon Thackston © 2004 http://www.copywritingcourse.com When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward…...
Use a Guarantee In Your Headline To Increase Trust.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling...
Writing Seo Copy – 8 Steps To Success
We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you...
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Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but
if you have eyes you've seen his ad campaigns and you
probably even bought products that he created ad
campaigns for. Would you like to have the formula he
gets paid $12,500 to put into use for Fortune 500
Companies?
Well then, today's your lucky day, isn't it? If you
follow this formula whenever you write a sales letter
or an ad you'll see how well it increases your success.
Remember that the key to writing a sales letter is that
the job of every paragraph is to make the reader want
to read the next paragraph.
Use this as a skeleton when you write ads and then go
back through your ad to make sure you've covered all
nine points in the right order.
1. ATTENTION - Write a headline that GRABS your reader.
Fear or curiosity are good places to start. For
example: "Ex-Truck Driver Makes $21,815 a Month Doing
What You're Not"
2. INTEREST - List the benefits of your product or
service. Acknowledge their problem while
showing you have the solution. Show that you've
been where they are and you can help them.
3. CREDIBILITY - Mention referrals and references of
how others have benefited from your product or service.
4. PROVE - Show testimonials
with full names and cities or
countries. Offer a risk-free guarantee.
5. BELIEVABLE - Give your full contact information.
Make it easy for them to buy with no hassles. Let
them know why they should trust you.
6. SCARCITY - Have limited offers, special time sensitive
sales, discounts on a few products in limited quantity.
7. ACTION - Ask for the sale. Make it simple.
8. WARN - Let them know the pain they'll experience if
they don't use your product. i.e. If you're selling
a wrinkle cream let them know how dry their face will
be and how much deeper their wrinkles will get without
your product - if that's true. Don't lie.
9. NOW - Tell them why they should buy right now.
That's it. Now you've got the skeleton that the best
copywriters in the world use. If you want more
information on copywriting from Brian Keith Voiles go to:
http://www.nmmastery.com/admagic/index.shtml
About the Author
Sopan Greene can show you How To Make MASSIVE Profits
On the Internet.
P.S. Get 2 FREE eBooks & a FREE report: "Million Dollar
Emails", "How To Start Your Own Traffic Virus" & "The
13 Deadly Internet Marketing Mistakes Almost Every Business
Is Making..."
mail to: webmaster87-13040@autocontactor.com
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