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Does Your Copywriting Trigger What Makes Your Visitors Buy?
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you...
Five Sections of Your Copy Guaranteed To Get Read
by Karon Thackston © 2005 http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or...
Hiring a GREAT Copywriter
Hiring a great copywriter can be a challenge. There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write...
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
by Karon Thackston © 2004 http://www.copywritingcourse.com It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way....
Your Site Map: Spider Food or Just A Light Snack?
by Karon Thackston © 2005 http://www.copywritingcourse.com Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs...
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Is Your Copy Upside Down?
by Karon Thackston © 2003
http://www.copywritingcourse.com
As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale!
You’ve probably seen copy that reads something like:
Professional Virtual Assistant Services
For over seven years, we have been providing virtual assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs. You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!
What’s important in this paragraph? Yes, experience (“…over seven years…”) is necessary. And quality (“…you are guaranteed quality…”) is vital. But what is it that will catch the attention and deliver the true message about virtual assistants?
It’s this section: “You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!” So – if this is the most important part – why is it at the end? Because the copy is upside down, that’s why!
Let’s rework this section of copy and turn it right side up so it will grab the reader’s attention and make him/her understand what virtual assistants *really* do.
Professional Virtual
Assistants Lighten Your Load
Tired of running around, feeling like you’re out of control? Have too much to do and not enough time to do it. Those are the situations where virtual assistants are a lifesaver! By using a professional virtual assistant, you’ll find your load lightened, your schedule freed, and your business day more organized. You’ll be able to spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!
For over seven years, we have been providing Virtual Assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs.
See the difference? We’ve hit a nerve. We’ve gotten the readers’ attention right up-front by appealing to their emotional needs and wants. We’ve shown them the end result of using this virtual assistant service, and then backed it up with facts.
I know I say it over and over, but it’s a true statement… Most buying decisions are emotional so your ad copy should be, too.
When writing any type of advertising copy, remember to place your best information up top (right side up), instead of at the bottom (upside down) where it may, or may not, be read. When you do, you’ll get greater readership and more sales!
About the Author
Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.
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