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A Lesson From “The Apprentice” That Can Make You A Master
by Karon Thackston © 2004 http://www.copywritingcourse.com I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere to see what was going on. Immediately, I was...
An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 1 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search...
"How To Emotionally-Charge Your Sales Letters To Boost Sales"
"How To Emotionally-Charge Your Sales Letters To Boost Sales" by Mike Jezek, The Sales Letter Psychologist™ Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better?...
How to Write Killer Sales Copy
Sales copy is kind of like high school kids: the nicest, most polite ones often have the least friends. There are so many misconceptions going around as to what makes good copy that I thought it would be interesting to discuss the basics here....
What's So Different About Writing Web Copy?
To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications. Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to...
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How to Benefit From E-zine Articles
HOW TO BENEFIT FROM E-ZINE ARTICLES
Think of an article you write for an e-zine as an extended piece of literature that helps you capture that reader's attention for a few minutes. If your title and lead are dynamic and your article is informative and convincing you stand a good chance to win a reader over; make a sale; or do good works in building your on line reputation. Also, keep it simple so the reader is able to digest what your article is saying.
If, on the other hand, you are an e-zine reader and you identify with the content of an article, look at the piece as a source of condensed information being supplied to you. If the piece is knowledgeable and fits your needs, you may get enough information from the article to save you from a long on-line search or reading a chapter in a book.
When preparing your articles be sure to research your topic well. You are being perceived as the "expert." As the author you are responsible to present the reader with factual on any given topic. Keep in mind that the data you provide can and often does help the reader make a
decision.
When writing your articles, be specific and narrow your focus, using only relevant facts. It also makes sense to write a "topic sentence." (Remember your English instructor? He was always hound-dogging you to do this?) If you get a good topic sentence you will be able to test every paragraph and sentence against it.
If you are the reader why not file good articles and share them with others? Create a folder on your hard drive to save your articles. Index the articles with titles and keywords. When you send the article to another be sure to use it in its entirety and list the publication you got the article from and of course always include the author's name.
About the Author
Diane Hess developer of Hess Copywriting a subsidiary of Hess Business Professionals & Associates. Her goal is to provide entrepreneurs and small business owners with resourceful tools to assist them in growing their business (including words that sell). Read more about the services her company provides at www.hbpassociates.biz. Sign up for a FREE monthly newsletter while you’re there.
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