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12-Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips... 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short paragraphs and...
An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales...
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most...
How to Price a Job Correctly Even When You're Totally Stumped
For many copywriters, correctly pricing their work is a constant
struggle. When it's time to offer a price, a myriad of negative
influences -- both internal and external -- descends upon them.
Sometimes the result is disastrous.
I know this...
Why Should I Bother With Optimised Online Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but...
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Are You Content With Your Headlines? 5 Ways to Beef Up Your Article Title for Maximum Clickability
You clicked on this article, and now you're diving right in for
a hearty read. Why'd you do that? Because I sucked you in with
my "direct markety" headline. Now, before you go running away in
defiance of being manipulated, know that this is a trick you can
use on YOUR articles to get other people to read them and hear
what you have to say. Here are Five Sneaky Maneuvers you can
pull to stand out in the article crowd, get noticed and keep
those clicks coming.
1. Make It Personal - Address Your Reader.
Jump right in and start talking to your reader like you're old
pals; do it in the headline because that's where you'll meet.
Ask him a question, tell him that you plan to share some
amazing, highly coveted marketing secret... tell him he'll be
rewarded, if he'd only just CLICK.
2. Make It Emphatic - Use Superlatives.
Imagine if this article's headline said something like, "5 Ways
to Write Better Headlines." What's your first reaction? *YAWN.*
Bold descriptives add energy and a dynamic quality to your
writing-- and that's what keeps the reader moving along,
absorbing and enjoying what you have to say. The headline is the
prelude to the goods, so hook them here or lose them forever!
3. Make It Informative - Tell Them it's a List.
Although he's not thinking about it, your reader knows when
you've written a list article just for him just by reading your
headline. Example: Five Ways, Five Tips, Five Reasons... all of
these hint at what's to come. Your "list" article should be
brief yet powerful, broken up into five or so bullet points, and
leave the reader with some tasty informative nuggets to nosh on.
4. Make It Proactive - Include Keywords.
The more you Search Engine Optimize
your article, the better
it'll serve as your ticket to higher page rank on Google, Yahoo,
AskJeeves and the other major search engines. So please, DO add
keywords! You can find good keywords and keyword phrases here:
http://inventory.overture.com/d/searchinventory/suggestion/
5. Make It Categorical - Tag It.
The web is surely becoming a place for classified information...
classified into groupings, that is. With so many article
directories utilizing topic categories and sometimes even
tagging their articles (Technoratitag.com is a good example),
it's a wise idea to tag your own. Think about what topic your
article covers, and then add a categorical header before the
headline. Example: Dating and Relating: How Do You Know When
It's Love?
Keep this headline checklist handy so that each time you write a
new article, you can do a quick run-through and make sure all
your bases have been covered. It pays to be diligent...and your
efforts will be rewarded with more clicks, more page views and
more future business prospects!
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
10 years of experience writing corporate print materials and web
content. Trust her with your next e-book, article series or web
project, and make a lasting impression on your audience of
information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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