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5 Reasons Why Headlines Are The Single Most Important Part Of All
Are you maximizing your marketing results by using headlines at every opportunity?
Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull...
Ten Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
The Top 7 Rules of Power Copywriting!
Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them often! 1) Research, Research, Research. The biggest difference between good copywriters and great copywriters is...
Weaving words for the web
WHILE Luddites toll the death knell for books, we who have made the transition to “new media” look to the future with confidence. The Internet does not spell the end of the written word but the beginning of fresh opportunities and renewed status...
Writer's Block Begone
Back when I was in college, I belonged to one of those professional associations for the video industry. (I was a student member.) The monthly newsletter had a column called "Writer's Block." Although called Writer's Block, no one ever wrote about...
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5 Sales Letter Tips To Explode Your Conversion Rate
Are you like me?
A little over a year ago, I started my first internet marketing
venture. I had a wonderful product - specifically, an eBook -
that I hard worked very hard on.
I bought my own domain name and web hosting, buying a huge
package to handle all the credit-card-throwing visitors I
thought I was going to get.
I then proceeded to write my sales letter. I actually spent
hours on it, tweaking it, making sure there were no spelling
mistakes, making sure it said exactly what I wanted it to say.
Finally, my website and my eBook were ready for the EXPLOSION of
sales I thought I was going to get. I set up a pay-per-click
advertising campaign to get visitors to my site.
I sat back, thinking all the online marketing was done - I was
just WAITING for the cash to come flowing in!
Guess what happened?
Nothing. Nobody bought my eBook!
What was the problem?! Part of the blame goes to my sales
letter. Don't get me wrong, it was good - but not good ENOUGH to
get visitors to buy.
How can you avoid my mistake and write a better sales letter
than what I had done? (Don't worry, I've gotten better ;) Follow
these tips and you'll be off to a good start.
1) "What's in it for me?" This is the most important thing to
keep in mind when you're writing your sales letter. Pretend to
be a visitor to your website. Why should they buy YOUR product
instead of XYZ Company's? What will it do for THEM? Will your
product be worth their hard-earned money? This tip is extremely
important.
2) "Make your headline INTERESTING." Your headline (big text at
the top of the sales letter) is almost certainly the most
important text on your sales letter. It MUST draw the reader in.
If you don't grab the reader's attention in a few seconds,
you've lost them forever. Make it interesting... for example,
instead of "Buy Oranges Cheap," you should say "Taste Heavenly
Sweet Florida Oranges for only $0.99!" Be creative.
3) Use testimonials. There's no greater tool to convincing
the
visitor of your product's value than testimonials. Some people's
sales letters are mostly testimonials! The testimonials can sell
your product for you. However, do NOT make fake testimonials. It
only will hurt your business in the end. Give away some copies
of your product away to people who agree to give a
testimonial/review of it in exchange. Have some friends tell you
what they think of it. Ask your current customers for their
experience with your product.
4) Create fear and desire in the reader's mind. This is very
powerful. Create a fear in the reader's mind that they will be
worse off if they don't have your product. Create a desire
feeling so that by the end of the sales letter, the reader is
hungry to try your product.
5) Make it easy and safe to order. You must tell the visitor
that it is completely safe to purchase your product through the
secure payment servers, and so on. You MUST have a secure
payment server or you might get in trouble with buyers' credit
card information being stolen. Also, you should accept credit
cards on your site. I recommend 1ShoppingCart (for physical and
digital products) or ClickBank (digital products only). These
are two of the well-known and trusted companies of the online
payment world. They both are secure and accept credit cards.
Please note that there MANY more tips and MUCH more to learn!
These are just a few tips! If you are *serious* about your own
online business, please check out MarketingTips: Internet
Marketing Secrets©
I HIGHLY recommend this internet marketing course and personally
own it. I can honestly say that it has helped my marketing
immensely! Take a look at it immediately. Click here:
Internet Marketing Secrets©
To your success,
Keith Gilbert
About the author:
Valuable tips on copywriting, writing sales letter, increasing
your conversion rate and improving your internet marketing and
online business, and more.
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